How Much Does YouTube Pay Per View?

Before you become the latest YouTube influencer like Casey Neistat, learn if it's even worth the trouble.

There are still a lot of people who underestimate how much money you can make online in the gig economy.

In reality, there a ton of people who make their full-time income online through Instagram hustlin’ or gig apps.


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YouTube is just another one of the many ways you can become an internet sensation and become an internet millionaire (dream big!).

But one question keeps coming up again and again, ‘How much does YouTube pay per view?’ This is a good thing to know even if your YouTube channel hasn’t hit over 100k subs, yet.

So how much does YouTube pay?

According to a recent report here are the figures:

  • Google pays out 68% of their AdSense revenue, so for every $100 an advertiser pays, Google pays $68 to the publisher.
  • The actual rates an advertiser pays varies, usually between $0.10 to $0.30 per view, but averages out at $0.18 per view.
  • On average a YouTube channel can receive $18 per 1,000 ad views. This equates to $3 – $5 per 1000 video views. 

Of course, in order for you to be getting money from YouTube, you’ll have to have an engaged audience watching your videos.

So if you are just starting out, how much can you expect to make?

How much you can make with a new YouTube channel?

You probably want to start a channel and start earning right away. I mean, all you really need is your smartphone and access to the internet, which everyone has.

How can you make your first payment from YouTube as a beginner?

Unfortunately, you can’t start earning right away (not even a penny) as YouTube has made some requirements as to who can monetize their videos.

Yep, if you want to be able to monetize your videos then your channel must meet these requirements:

  • Have at least 1,000 subscribers.
  • Have at least 4,000 hours of watch time within the past 12 months.
  • Channel/content must adhere to the YouTube Partner Program policies, YouTube Terms of Service, YouTube spam policies, and the Community Guidelines.

Bottom line: in the early days of your YouTube channel you will want to focus on building an audience with quality content over making money.

The next stage

If you are one of the select few to stick at it when the going gets tough then you are set to profit from YouTube!

But how much can you make once you meet the requirements for monetization and have a decent channel?

The metrics remain the same, however, you can now act as an influencer and branch out into different revenue streams.

A popular way YouTuber’s make money is by using Patreon or creating their own apparel.

Let’s say you have around 20,000 subscribers, you’ll still make $18 per 1,000 ad views. This equates to $3 – $5 per 1000 video views. That figure doesn’t change the more subscribers you have.

However, you now have your viewers attention and you can use services like Patreon.

Bottom line: For creators, Patreon is a way to get paid for creating the things you’re already creating (webcomics, videos, songs, whatevs). Fans pay a few bucks per month to support you and your channel.

How do YouTubers receive their money?

Once have over 1,000 subscribers and 4,000 hours of watch time, you can join the YouTube partner program. Once approved, you’ll be paid for the ad revenue from your channel through Google Adsense.

Final word

Becoming a YouTube sensation can really pay off and become much more than just a lucrative side hustle.

You don’t really start earning the big bucks until your channel reaches over 100,000 subscribers.

In case you need some inspiration, here are the highest-paid YouTubers of 2018 (source):

  1. Ryan ToysReview — $22 million
  2. Jake Paul — $21.5 million
  3. Dude Perfect — $20 million
  4. DanTDM — $18.5 million
  5. Jeffree Star — $18 million
  6. Markiplier — $17.5 million
  7. VanossGaming — $17 million
  8. Jacksepticeye — $16 million

Bottom line: So while the figures remain the same on how much does YouTube pay no matter how many subscribers you have — it’s in your best interest to work towards increasing your fan base and its loyalty. This way you can earn additional income on YouTube through Patreon, creating and selling products, and monetizing your videos with the YouTube Partner Program.

Brian Meiggs
Brian is the founder of Gigs Done Right and has tried every side hustle under the sun. He teaches people just like you how to make money in the gig economy and has been featured in Yahoo! Finance, NASDAQ, Discover and more. He normally shares the latest news, videos, and topics for gig workers so they can earn more money in the gig economy.

1 COMMENT

  1. You sound gifted and well informed. Thank you for your input.
    I am not a lazy person and have been trying to get a business
    up and running for way too long, this pandemic is my last
    hurdle, I’m too old to keep leaping. Just looking for something
    to take the monkey off of my back! Thank You for being here!

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